Zune when

I have to admit, I've been thinking the version 3 rule might apply here.

» Could customer support be Zune’s biggest selling point? | All about Microsoft | ZDNet.com

Microsoft has nowhere to go but up, with Zunes. It so far hasn’t demonstrated any prowess at outwitting Apple on the design or feature fronts. But might it score points by providing stellar customer support/service — something Apple has been criticized for not doing with the iPhones and new iPods?