Thursday 13 March 2008

Consumers ahead to stay

In the '90s and into the early part of this decade it was fair to assume that the enterprise (well the big ones anyway) had the better technology. You would expect to find the IT department bringing out the new gizmo's that really enabled you to do something more, better, faster, easier. Largely due to cost, but also because of the low penetration of fast, pervasive networks, the consumer market was some way behind.

The tables have turned. Mobile technology is giving people access to their personal emails and 'the cloud', but connectivity into the enterprise is lagging. People stream media around their house, have terabytes of storage at sub-£500 prices and are used to anywhere, any-device access to their data stored with online services such as Google Docs or Zimbra.

The expectation is that the enterprise should still be leading the charge, and I don't think that is possible anymore. The constraints for the enterprise are just so different. It doesn't matter if you stream a video into your home and your backup doesn't run, or it takes a bit longer for an email to arrive. In the enterprise that matter a huge amount, and we're serving the needs of thousands, not a handful. Although protecting personal data is important to everyone, your phone holds your data. The phone the company gives you holds data about clients, the company or its personnel, and management and security of these devices becomes a constraining factor.

We (the IT department) need to help bring the realisation to our customers in the business that you won't see it here first anymore; you'll buy it on the high street. We also need to help the leaders (who see the consumer technology as unnecessary toys) to see the value, when it's there, and to be courageous in bringing the right technologies and services into the enterprise.

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